The Business Standard is a well-known daily newspaper in Bangladesh published in English and Bengali. It was founded in 2013 by The Horizon Media and Publication Ltd and is based in Dhaka. The newspaper primarily covers business, finance, and economic news, providing information on both local and international matters. It is respected for its detailed analysis and thorough reporting on Bangladesh's business environment and global economic trends.
The Business Standard targets a wide audience, including business professionals, policymakers, academics, and the general public. It discusses various topics, including financial markets, industry updates, trade, investment, and economic policies. The newspaper focuses on high-quality journalism, offering insightful analysis and expert opinions, helping readers understand complex economic subjects. It also includes analysis from other reputable sources like Agence France-Presse, Bloomberg, and Reuters.
In addition to business news, The Business Standard addresses subjects like politics, technology, the environment, and lifestyle. It features articles on corporate affairs, interviews with industry leaders, and reports on significant events in Bangladesh and globally. The newspaper aims to provide balanced reporting and diverse viewpoints, making it a valuable resource for those interested in the relationship between business and society.
Academics Abdul Kabil Khan and Anna Shnaider have noted The Business Standard's use of infographics to engage readers and simplify complex topics. They pointed out the newspaper's adoption of a new format in 2021 that includes long-form pieces with multimedia elements like infographics and photos.
The Business Standard has a strong online presence, including a user-friendly website that offers real-time news updates and articles. It engages readers through social media platforms, providing instant news and encouraging discussions on current events.
The newspaper values reader engagement and seeks feedback through polls and comments on articles. This interactive strategy helps it connect with readers and understand their interests. By fostering dialogue, The Business Standard remains relevant in a changing media landscape.
In conclusion, The Business Standard is a leading source of business and economic news in Bangladesh. It is dedicated to quality journalism and in-depth analysis, helping readers understand the complexities of the Bangladeshi economy and its global role. The newspaper continues to provide valuable insights that inform and empower its readers.